High-performing marketing managers from four global firms met at the University of Maryland’s Robert H. Smith School of Business for Cohort Three of the Professional Services Leadership Initiative #PSLI.
This two-session program is organized by the Center for Excellence in Service and the Office of Executive Programs at Smith. Founding partners of the PSLI are #Randstad, one of the world’s premier staffing companies; #JLL, the global real estate brokerage firm; #TRowePrice, the international investment management firm; and #PwC, a worldwide leader in consulting services.
The sessions were held October 27-29, 2015 and January 26-28, 2016. Topics explored in class included global branding, digital marketing, data analytics, aligning the marketing and sales teams, and customer experience management. Case studies, written for the program, focused on strategic problems faced by Randstad and JLL were featured. Between the sessions, participants completed team-based Action Learning Projects (ALPs), applying what they had learned to real problems facing their companies. Our PSLI partners sent senior-level executives to Smith to observe the teams’ ALP presentations, and offer feedback. Upon returning to their firms, the teams will be operationalizing their projects.
The program was designed by Janet Wagner, associate professor of marketing and director of the Center for Excellence in Service, and adjunct professor Suzanne Lowe, president of Expertise Marketing, LLC.