Professional services marketing

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The #PSLI graduates a new class of high performing marketers

High-performing marketing managers from four global firms met at the University of Maryland’s Robert H. Smith School of Business for Cohort Three of the Professional Services Leadership Initiative #PSLI. This two-session program is organized by the Center for Excellence in Service and the Office of Executive Programs at Smith. Founding partners of the PSLI are #Randstad, one of the world’s

Expertise Marketing has a new website

Check out our new video about Expertise Marketing's refreshed website. Our site is now mobile friendly and features a responsive design. It will still offer a diagnostic on the structural and cultural barriers that impede internal integration to grow a professional and B2B services enterprise. It will still offer Suzanne Lowe’s YouTube channel videos. It will still

T. Rowe Price digital marketer applauds the #PSLI Professional Services Leadership Initiative

T. Rowe Price digital marketer describes the value she received from the Professional Services Leadership Initiative

Randstad’s North America CMO describes the value of the 2015 Professional Services Leadership Initiative #PSLI

Randstad’s North Americas CMO describes the benefits she and her team received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These include non-competitive information sharing, gaining a global perspective, being challenged to grow, developing a perspective beyond her own company and working in teams. She provides advice to new participants: Be prepared!

PwC marketers praise the 2015 Professional Services Leadership Initiative #PSLI @SmithSchool

High performing marketers from PwC talk together about the benefits they received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These include making connections, access to leadership, and building relationships.    The PSLI is a unique executive development program for high-performance marketers and managers. It is targeted to globally prominent professional and

Get serious about valuing brand equity

In filing papers to run for the US presidency, Donald Trump claimed that $3.3 billion of his $10 billion net worth is related to his brand equity.   Journalists and news organizations immediately began picking apart this claim. They had no trouble proving the value of his skyscrapers and golf courses, but they found his

A five-year cycle for marketing technologies

Marketing technology in the professional services arena appears to be on a five-year evolutionary cycle.  We looked at four areas: CRM, marketing automation, contacts management and brands.  In CRM, marketers now have options for cloud-based services that they didn't have five years ago, when most CRM Systems were housed on hard drives and local servers.

The power of the pilot

The Professional Services Leadership Initiative #PSLI, held for the second year in a row at the R. H. Smith School of Business @SmithSchool, concluded last week. More than twenty marketing managers from around the world presented their Action Learning Projects to their senior executives. The projects focused on: integrating marketing with selling; using market research

The ROI Trap

Professional service marketers too often fall into a trap if they pursue the wrong types of ROI measurement. One ROI trap is measuring the wrong things like non-client “events” such as click-throughs on an email campaign, web site hits, or media mentions. These activities are nice to know but not necessarily indicative of future sales.