Marketing technology in the professional services arena appears to be on a five-year evolutionary cycle. We looked at four areas: CRM, marketing automation, contacts management and brands. In CRM, marketers now have options for cloud-based services that they didn't have five years ago, when most CRM Systems were housed on hard drives and local servers.
In my newest video, I discuss digital marketing, which will be one of the modules at the 2014-15 Professional Services Leadership Initiative at the Robert H. Smith School of Business. Professional service marketers have made significant strides in four areas of marketing technology. First, they have embraced social media channels for thought leadership