Articles
Speeches
& Podcasts
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Marketplace MasterTM
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The Integration Imperative
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"Great presenters,
with relevant and dynamic content. The information
affected me with reflection of ideas I already knew,
and inspired immediate dialog with colleagues for
new direction. I look forward to future Council events--this
was my first experience with the organization."
Daniel Gore
Padilla
Speer Beardsley
"Thank you so much
for your presentation to our LMA group yesterday.
I have been a member of the LMA chapter for ten years
and can honestly say your presentation was the best
one to date. The information was helpful and relevant
and even without song and dance, most entertaining."
Eva S. Gill, Marketing and Client
Services Manager, Williams
Mullen
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Speeches and Podcasts on Marketing Professional Services
Expertise Marketing president Suzanne Lowe is a frequent
speaker on topics about the challenges and trends
in marketing professional services. Her experience
also includes the design and delivery of executive
education programs in marketing for professional service
executives. Listed below is a compilation of her recent
speaking and executive education experience.
These presentations were requested by national professional
associations and/or conference organizations.
 Podcast:
The
View from the Other Side: B2B Marketing Practices
from Other Industries, ITSMA, June 2008.
(Use this
survey link to get access to the presentation.)
Podcast:
Adapting
to a Downturn, Suzanne Lowe and Ford Harding,
The Council of Public Relations Firms. May 2008.
"The Integration Imperative,"
SMPS Annual Conference , Chicago, May 9, 2008
"The Integration Imperative™:
Erasing Marketing and Business Development Silos –
Once and For All – in Professional Services,"
SMPS Northeast Regional Conference, Providence, May
8, 2008
Podcast:
The Silver
Group's interview with Suzanne Lowe on differentiation
and her upcoming book. January 2008. MP3
file
"The Integration Imperative:
Connecting Marketing and Business Development in Professional
Services," PM Forum, Boston, November
8 2007
"Strategic Firm Leadership
and Management," Society for Marketing
Professional Services, New York, November 9, 2007
Convert Your Marketing Role
into a Strategic Firm Leadership Position,"
SMPS-PSMA Build Business 2007 National Conference,
Washington DC, August 27, 2007
"Measuring Marketing Effectiveness,"
Control System Integrators Association conference,
Sante Fe, CA, April 27, 2007
“The evolving role of
the CMO,” SMPS Southern Region Conference,
San Antonio, Jan 25-26, 2007
“The Five Most Important
Roles for Tomorrow’s Most Effective Legal Marketers,”
Legal Marketing Association New England (LMA NE) Annual
Regional Conference, Boston, MA, Nov 16-17, 2006
"Proving ROI on
Marketing by Measuring Marketing Effectiveness,"
IQPC Workshop, co-presenting with Larry Bodine:
September 2006, New York City. (details)
"Proving ROI on Marketing
by Measuring Marketing Effectiveness,"
LMA, Norfolk, Virginia, September 2006
"Increasing Marketing
Effectiveness at Professional Firms,"
webinar, co-presented with Larry Bodine. July 2006.
"Increasing Marketing
Effectiveness at Professional Service Firms,"
SMPS, Colorado, June 13, 2006
"Mastering the
Marketplace: How to Differentiate Your Engineering
Firm," American Council of Engineering
Companies, Webinar, November 29, 2005
"Marketplace Masters:
Competing to Win," National
Society for Professional Engineers Annual Convention,
July 8, 2005, Chicago
"Mastering the
Marketplace: How to Differentiate Your Engineering
Firm," American
Council of Engineering Companies Annual Convention,
April 12, 2005, Washington, DC
"Managing the Transition
from Products to Services," Ryder,
February 16, 2005, Jacksonville, FL
"Differentiation Strategies
for Professional Service Firms,"
Wachovia Bank, February 16, 2005 Jacksonville,
FL
"Managing the Transition
from Products to Services," Inner
Circle , February 17, 2005, Jacksonville, FL
"Aligning Marketing
Strategies with Culture,"
New England Women Business Owners (NEWBO),
February 9, 2005, Newton, MA
"The 11 Building Blocks
of Professional Service Firm Marketing," Women's
Bar Association of Massachusetts, November 20, 2004
"Mastering the Marketplace:
The 11 Principles of Service Firm Marketing,"
Frontiers in Services Conference, University of Miami,
October 30, 2004
"11 Principles of Marketplace
Mastery," American Council of Engineering
Companies (ACEC) Webinar, October 20, 2004
"Benchmarking Your Company's
Differentiation Strategies," PM Forum
New York, June 14th, 2004.
"Marketplace Masters:
How Professional Service Firms Compete to Win,"
Association for Accounting Marketing (AAM) Annual
Summit, June 10, 2004, Las Vegas, NV.
“Knowledge Management:
Whose Product is it Anyway?” session
facilitator, Legal Marketing Association 17th annual
conference, March 6, 2003, San Francisco CA.
“The New Professional
Service Marketplace Imperative: Competing to Win,”
Consulting Summit 2002, Kennedy Information,
Inc., November 22, 2002, New York NY.
“Competing to Win? Shortcomings
of Professional Service Firms’ Marketing Strategies,”
American Marketing Association’s Frontiers in
Services conference, June 27-29, 2002, Maastricht,
The Netherlands.
“Become Closer to Your
Clients: Make Your Firm More Market Driven,”
Associated General Contractors of America’s
83rd Convention, March 20, 2002, Las Vegas NV.
“Competing to Win: Seven
Building Blocks of Professional Service Firm Success,”
Institute of Management Consultants New England
Chapter, March 16, 2002, Marlborough MA.
“Best Practices: How
Professional Service Firms are Getting Closer to their
Clients,” ACEC-SMPS 2002 Marketing Summit,
January 19, 2002, Newport Beach CA.
“Becoming More Market
Driven," Legal Marketing Association New
England Conference, November 9, 2001, Dedham MA.
“Stairway to Heaven:
Four High-Impact Steps to Get Closer to Clients,”
Institute of Management Consultants 2001 Confab, October
29, 2001, Reno NV.
“Becoming More Market
Driven,” American Marketing Association
Frontiers in Services conference, October 27, 2001,
College Park MD.
“What will it Take to
Get Closer to Your Clients?” Association
for Accounting Marketing, (New York Chapter) July
11, 2001, New York NY.
“Strategic Differentiation,”
and “Getting Closer to
Your Client’s Needs,” Minnesota
Society of Certified Public Accountants, May 21, 2001,
Minneapolis MN.
“Getting Closer to Your
Clients Needs,” Massachusetts Society
of Certified Public Accountants, May 10, 2001, Quincy
MA.
- “Getting Closer to
Your Clients Needs,” Society for Marketing
Professional Services, Boston, May 4-5, 2001, Portland
ME.
“Becoming More Market
Driven: Getting Closer to Your Clients,”
AccountingWeb, February 20, 2001.
“Differentiation for
Competitive Advantage,” for Architects/Engineers
and General Contractors, Society for Marketing Professional
Services 2000 Annual Conference, August 11, 2000,
Austin TX.
“Differentiation: How
Are Professional Service Firms Using it to Compete?”
American Consulting Engineers Council, May
16, 2000, Buffalo NY.
“Differentiation: Minding
– and Mining – the Gap,”
Society for Marketing Professional Services, SNE Chapter,
April 5, 2000, Hartford CT; Research Triangle Chapter,
May 17, 2000, Wilmington NC.
“Differentiation: A Key
to Success For Accounting Firms,” AccountingWeb,
March 28, 2000.
“Setting Your Firm Apart:
Differentiation in Professional Service Firms,”
Associated General Contractors of America, March 8,
2000, Seattle WA.
“Setting Your Firm Apart:
Differentiation in Professional Service Firms,”
Professional Services Marketing Association,
February 23rd, 2000, Toronto ON.
“Measuring the Return
on Your Marketing Investment,” The Society
for Marketing Professional Services, May 14, 1999,
New York NY.
“Marketing: From Anecdotes
to Objectivity,” The Institute for Management
Consultants, May 10, 1999, Newton MA.
“A Roadmap for Rainmaking,”
American Association of Healthcare Consultants, April
22, 1999, Atlanta GA; May 6, 1999, Chicago, IL; May
27, 1999, Boston MA.
“Healthcare Consulting
Marketing: From Anecdotes to Objectivity,”
American Association of Healthcare Consultants, October
17, 1998, Sanibel FL.
“Turbocharging Your Business,”
The Institute for Management Consultants, May 11,
1998, Newton MA.
“Marketing Your Healthcare
Consulting Firm,” American Association
of Healthcare Consultants, November 21, 1997, Burlington
MA.
“Six Steps for Bringing
New Services to Market,” Inc. Magazine’s
third annual “Growing Your Service Company”
conference, June 12, 1997, Charleston SC.
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