Articles
Speeches
& Podcasts
Newsletter:
The Marketplace Master
Books
Blog:
Expertise Marketplace
Online
Assessments
Research
summaries
Tutorial
summaries
"Great presenters,
with relevant and dynamic content. The information
affected me with reflection of ideas I already knew,
and inspired immediate dialog with colleagues for
new direction. I look forward to future Council events--this
was my first experience with the organization."
Daniel Gore
Padilla
Speer Beardsley
"Thank you so much
for your presentation to our LMA group yesterday.
I have been a member of the LMA chapter for ten years
and can honestly say your presentation was the best
one to date. The information was helpful and relevant
and even without song and dance, most entertaining."
Eva S. Gill, Marketing and Client
Services Manager, Williams
Mullen
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Speeches and Podcasts on Marketing Professional Services
Expertise Marketing president Suzanne Lowe is a frequent
speaker on topics about the challenges and trends
in marketing professional services. Her experience
also includes the design and delivery of executive
education programs in marketing for professional service
executives. Listed below is a compilation of her recent
speaking and executive education experience.
These presentations were requested by national professional
associations and/or conference organizations.
AMC Institute, November
12-14, 2010, Santa Fe
International Association for
Corporate and Professional Recruitment, October
23-24, 2010, Philadelphia
SMPS Mid-Atlantic Conference,
keynote presentation, October 6-7, 2010, Baltimore
SMPS Annual Conference "Build
Business," presentation: "The Integration
Imperative: Erasing Marketing and Business Development
Silos," July 13-17, 2010
Association for Accounting
Marketing's 2010 Summit, panelist: "Adding
Value: Integrating Marketing and Sales for Greater
Results" and "Adding Greater Value to Your
Firm," June 22-25, 2010
2010 Frontiers in Services
Conference, presentation: "The Integration
Imperative," June 10-13, 2010, Karlstad, Sweden
 Marketing
Profs Podcast: Today’s
Five Worst “Wish I’d Known That”
Web 2.0 Trip-ups in Professional Service Marketing
(And How to Avoid Them), April 2010
RainToday
Podcast: Firms
Must Break Down Marketing and Business Development
Silos—An Interview with Suzanne Lowe,
January 2010
The
Engaging Brand Podcast: interview
of Suzanne Lowe by Anna Farmery,
January 2010
SMPS Fall 2009 Think Tank,
panelist: "Recalibrating the Relationship
between Marketing and Business Development, November
12, 2009
ACEC Annual Convention and
Legislative Summit, panel leader: "Reaching
New Markets through Teaming and Joint Ventures,"
April 28, 2009
ACEC Annual Convention and
Legislative Summit, co-presenter with Ross
& Baruzzini: "The Integration Imperative,
Improve Marketing & Business Development by Erasing
Silos -- Once and for All," April 27, 2009
ACEC Annual Convention and
Legislative Summit, panelist:"From Engineering
Firm to Professional Services Firm: How To Fully Serve
– And Keep – Your Clients," April
27, 2009
Moore Stephens NA, webinar:
"Consumer and Business Behavior in a Down Economy,"
February 25, 2009
The 16th Annual Marketing Partner
Forum, panel discussion facilitator: "Taking
your Program into the 21st Century: Lessons from Top
Marketers at Non-Legal Professional Service Firms,"
January 30, 2009
RainToday.com, webinar:
"Marketing and Selling Is Everyone’s Job!
How to Create a Culture of Growth at Your Firm,"
December 11, 2008
The Boston Club Enterprise
Group, co-panelist: "Lead Generation and
Growing Your Business In Uncertain Times," October
23, 2008
Kennedy Information’s
Executive Search Summit 2008, “Search Firm Management,”
"Differentiation: An Impossible Dream?"
October 22, 2008
 ITSMA
Podcast: The View from the Other
Side: B2B Marketing Practices from Other Industries,
June 2008. (Use this
survey link to get access to the presentation.)
The
Council of Public Relations Firms Podcast:
Adapting
to a Downturn, Suzanne Lowe and Ford Harding,
May 2008.
SMPS Midwest Regional Annual
Conference, "The Integration Imperative,"
Chicago, May 9, 2008
SMPS Northeast Regional Conference,
"The Integration Imperative™: Erasing
Marketing and Business Development Silos – Once
and For All – in Professional Services,"
Providence, May 8, 2008
The
Silver Group Podcast: Interview with Suzanne
Lowe on differentiation and her upcoming book. January
2008. MP3 file
PM Forum, "The
Integration Imperative: Connecting Marketing and Business
Development in Professional Services," November
8, 2007, Boston
Society for Marketing Professional
Services, "Strategic Firm Leadership and
Management," November 9, 2007, New York
SMPS-PSMA Build Business 2007
National Conference, "Convert Your Marketing
Role into a Strategic Firm Leadership Position,"
August 27, 2007, Washington DC
Control System Integrators
Association conference, "Measuring Marketing
Effectiveness," April 27, 2007, Sante Fe, CA
SMPS Southern Region Conference,
“The evolving role of the CMO,”
Jan 25-26, 2007, San Antonio
Legal Marketing Association
New England (LMA NE) Annual Regional Conference, “The
Five Most Important Roles for Tomorrow’s Most
Effective Legal Marketers,” Nov 16-17, 2006,
Boston, MA
IQPC Workshop, "Proving
ROI on Marketing by Measuring Marketing Effectiveness,"
co-presenting with Larry Bodine, September 2006, New
York City
LMA, "Proving ROI
on Marketing by Measuring Marketing Effectiveness,"
September 2006, Norfolk, Virginia
Webinar, "Increasing
Marketing Effectiveness at Professional Firm,"
co-presented with Larry Bodine, July 2006
SMPS, "Increasing
Marketing Effectiveness at Professional Service Firms,"
June 13, 2006, Colorado
American Council of Engineering
Companies, "Mastering the Marketplace:
How to Differentiate Your Engineering Firm,"
webinar, November 29, 2005
National Society for
Professional Engineers Annual Convention, "Marketplace
Masters: Competing to Win," July 8,
2005, Chicago
American Council of
Engineering Companies Annual Convention, "Mastering
the Marketplace: How to Differentiate Your Engineering
Firm," April
12, 2005, Washington, DC
Ryder, "Managing
the Transition from Products to Services," February
16, 2005, Jacksonville, FL
Wachovia Bank, "Differentiation
Strategies for Professional Service Firms,"
February 16, 2005, Jacksonville, FL
Inner Circle, "Managing
the Transition from Products to Services,"
February 17, 2005, Jacksonville, FL
New England Women Business
Owners (NEWBO), "Aligning Marketing
Strategies with Culture,"
February 9, 2005, Newton, MA
Women's Bar Association of
Massachusetts, "The 11 Building Blocks
of Professional Service Firm Marketing,"
November 20, 2004
Frontiers in Services Conference,
"Mastering the Marketplace: The 11 Principles
of Service Firm Marketing," October 30, 2004,
University of Miami
American Council of Engineering
Companies (ACEC), "11 Principles of Marketplace
Mastery," webinar, October 20, 2004
PM Forum, "Benchmarking
Your Company's Differentiation Strategies," June
14th, 2004, New York
Association for Accounting
Marketing (AAM) Annual Summit, "Marketplace
Masters: How Professional Service Firms Compete to
Win," June 10, 2004, Las Vegas, NV
Legal Marketing Association
17th annual conference, “Knowledge Management:
Whose Product is it Anyway?” session facilitator,
March 6, 2003, San Francisco CA
Consulting Summit 2002, Kennedy
Information, Inc., “The New Professional
Service Marketplace Imperative: Competing to Win,”
November 22, 2002, New York NY
American Marketing Association’s
Frontiers in Services conference, “Competing
to Win? Shortcomings of Professional Service Firms’
Marketing Strategies,” June 27-29, 2002, Maastricht,
The Netherlands
Associated General Contractors
of America’s 83rd Convention, “Become
Closer to Your Clients: Make Your Firm More Market
Driven,” March 20, 2002, Las Vegas NV
Institute of Management Consultants
New England Chapter, “Competing to Win:
Seven Building Blocks of Professional Service Firm
Success,” March
16, 2002, Marlborough MA
ACEC-SMPS 2002 Marketing Summit,
“Best Practices: How Professional Service
Firms are Getting Closer to their Clients,”
January 19, 2002, Newport Beach CA
Legal Marketing Association
New England Conference, “Becoming More
Market Driven," November 9, 2001, Dedham MA
Institute of Management Consultants
2001 Confab, “Stairway to Heaven: Four
High-Impact Steps to Get Closer to Clients,”
October 29, 2001, Reno NV
American Marketing Association
Frontiers in Services conference, “Becoming
More Market Driven,” October 27, 2001, College
Park MD
Association for Accounting
Marketing, (New York Chapter), “What
will it Take to Get Closer to Your Clients?”
July 11, 2001, New York NY
Minnesota Society of Certified
Public Accountants, “Strategic Differentiation,”
and “Getting Closer to Your Client’s Needs,”
May 21, 2001, Minneapolis MN
Massachusetts Society of Certified
Public Accountants, “Getting Closer to
Your Clients Needs,” May 10, 2001, Quincy MA
Society for Marketing Professional
Services, “Getting Closer to Your Clients
Needs,” Boston, May 4-5, 2001, Portland ME
AccountingWeb, “Becoming
More Market Driven: Getting Closer to Your Clients,”
February 20, 2001
Society for Marketing Professional
Services 2000 Annual Conference, “Differentiation
for Competitive Advantage,” for Architects/Engineers
and General Contractors, August 11, 2000, Austin TX
American Consulting Engineers
Council, “Differentiation: How Are Professional
Service Firms Using it to Compete?”
May 16, 2000, Buffalo NY
Society for Marketing Professional
Services, SNE Chapter, “Differentiation:
Minding – and Mining – the Gap,”
April 5, 2000, Hartford CT; Research Triangle Chapter,
May 17, 2000, Wilmington NC
AccountingWeb, “Differentiation:
A Key to Success For Accounting Firms,” March
28, 2000
Associated General Contractors
of America, “Setting Your Firm Apart:
Differentiation in Professional Service Firms,”
March 8, 2000, Seattle WA
Professional Services Marketing
Association, “Setting Your Firm Apart:
Differentiation in Professional Service Firms,”
February 23rd, 2000, Toronto ON
The Society for Marketing Professional
Services, “Measuring the Return on Your
Marketing Investment,” May 14, 1999, New York
NY
The Institute for Management
Consultants, “Marketing: From Anecdotes
to Objectivity,” May 10, 1999, Newton MA
American Association of Healthcare
Consultants, “A Roadmap for Rainmaking,”
April 22, 1999, Atlanta GA; May 6, 1999, Chicago,
IL; May 27, 1999, Boston MA
American Association of Healthcare
Consultants, “Healthcare Consulting Marketing:
From Anecdotes to Objectivity,” October 17,
1998, Sanibel FL
The Institute for Management
Consultants, “Turbocharging Your Business,”
May 11, 1998, Newton MA
American Association of Healthcare
Consultants, “Marketing Your Healthcare
Consulting Firm,” November
21, 1997, Burlington MA
Inc. Magazine’s third
annual “Growing Your Service Company”
conference, “Six Steps for Bringing New
Services to Market,” June 12, 1997, Charleston
SC
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