Our Professional Service Firm Marketing Research

Expertise Marketing's research provides professional service firm leaders with valuable insights that help them learn more about how firms like theirs approach similar problems, which approaches work, and which to avoid. Our studies’ participants have included firms across a broad spectrum of consulting specialties, accounting, law, executive search, architecture, engineering, construction, and general contracting.

2008: PSF Marketing/Business Development Integration – Does it Benefit Clients?

2008: How well do Marketing and Business Development work with other operations, like IT, HR, Legal and more?

2008: Are PSF Marketing and Business Development Functions Stuck in a Rut?

2008: Do PSF fee-earners WANT to Market & Sell?

2006: Increasing Marketing Effectiveness at Professional Firms

Research Conducted for the Book Marketplace Masters

For five consecutive years (1997-2001), in collaboration with many of the trade associations that represent the major professional services, Expertise Marketing LLC conducted an annual practitioner-oriented cross-sector study of professional service marketing perceptions, practices and performance. The findings from these studies served as the foundation for the book Marketplace Masters: How Professional Service Firms Compete to Win. Click below for a summary of each study.