Expertise Marketing - Marketing for Professional Service Firms


 
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Our Professional Service Firm Research

Expertise Marketing's research provides professional service firm leaders with valuable insights that help them learn more about how firms like theirs approach similar problems, which approaches work, and which to avoid. Our studies’ participants have included firms across a broad spectrum of consulting specialties, accounting, law, executive search, architecture, engineering, construction, general contracting, marketing and real estate services.

Year Title Download
2009 What is the most difficult barrier your firm faces in improving marketing & business development effectiveness? Free downloadPDF
2009 What is the most difficult barrier you face in leading autonomous professionals to accept forward-thinking marketing & business development changes? Free downloadPDF
2008 PSF Marketing/Business Development Integration – Does it Benefit Clients? Free downloadPDF
2008 How well do Marketing and Business Development work with other operations, like IT, HR, Legal and more? Free downloadPDF
2008 Are PSF Marketing and Business Development Functions Stuck in a Rut? Free downloadPDF
2008 Do PSF fee-earners WANT to Market & Sell? Free downloadPDF
2006 Increasing Marketing Effectiveness at Professional Firms available for purchase

Research Conducted for the Book Marketplace Masters

For five consecutive years (1997-2001), in collaboration with many of the trade associations that represent the major professional services, Expertise Marketing LLC conducted an annual practitioner-oriented cross-sector study of professional service marketing perceptions, practices and performance. The findings from these studies served as the foundation for the book Marketplace Masters: How Professional Service Firms Compete to Win. Click below for a summary of each study.

Becoming More Market Driven: How Are Professional Service Firms Getting Closer to their Clients? © 2001

Case Studies in Becoming More Market Driven © 2001

Differentiation: How Are Professional Service Firms Using it to Compete? © 2000

Case Studies in Professional Service Firm Differentiation © 2000

Technology and Marketing: A Comparison of Professional Service Firms and Industries © 1999

Measuring the Effectiveness of Your Promotional Vehicles © 1998

The Marketing Balancing Act: Planning or Promotion? © 1997

 


 

 

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