Our Professional Service Firm Research

Expertise Marketing's research provides professional service firm leaders with valuable insights that help them learn more about how firms like theirs approach similar problems, which approaches work, and which to avoid. Our studies’ participants have included firms across a broad spectrum of consulting specialties, accounting, law, executive search, architecture, engineering, construction, general contracting, marketing and real estate services.

Year	Title	Download
2009	What is the most difficult barrier your firm faces in improving marketing & business development effectiveness?	Free download
2009	What is the most difficult barrier you face in leading autonomous professionals to accept forward-thinking marketing & business development changes?	Free download
2008	PSF Marketing/Business Development Integration – Does it Benefit Clients?	Free download
2008	How well do Marketing and Business Development work with other operations, like IT, HR, Legal and more?	Free download
2008	Are PSF Marketing and Business Development Functions Stuck in a Rut?	Free download
2008	Do PSF fee-earners WANT to Market & Sell?	Free download
2006	Increasing Marketing Effectiveness at Professional Firms	available for purchase

Research Conducted for the Book Marketplace Masters

For five consecutive years (1997-2001), in collaboration with many of the trade associations that represent the major professional services, Expertise Marketing LLC conducted an annual practitioner-oriented cross-sector study of professional service marketing perceptions, practices and performance. The findings from these studies served as the foundation for the book Marketplace Masters: How Professional Service Firms Compete to Win. Click below for a summary of each study.