Expertise Marketing - Marketing for Professional Service Firms

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Suzanne Lowe Suzanne Lowe, President

 

Expertise Marketing LLC is a consulting firm that provides marketing and management analysis and guidance to the leaders of professional service firms.

Expertise Marketing is founded on three notions:

  • Differentiation is the primary basis for establishing a competitive advantage for professional service firms.

  • This competitive advantage can be enhanced by a process-driven and market-focused infrastructure.

  • Professional service firms can benefit significantly from observing the marketing and management practices of other professional sectors.

Intellectual Capital from Expertise Marketing, LLC

Professional Service Firm Marketing blogSee what's new on the Expertise MarketplaceTM blog — perspectives on marketing in the professional services sector.

Suzanne Lowe's posts on the MarketingProfs Daily Fix blog.

 

The Marketplace Master (TM) - professional services marketing newsletterSubscribe to our free monthly email newsletter The Marketplace MasterTM for short articles on professional service marketing.

See our article archive for articles appearing in industry publications.

Marketplace Masters: How Professional Service Firms Compete to Win
Don't miss Suzanne Lowe's first book
Marketplace Masters: How Professional Service Firms Compete to Win.

Suzanne Lowe's upcoming book The Integration Imperative™: Erasing Marketing and Business Development Silos – Once and For All – in Professional Services.

 

Professional Service Firm Marketing Research
Download our latest research:
PSF Marketing/BD Integration – Does it Benefit Clients?

How well do Marketing and Business Development work with other operations, like IT, HR, Legal and more?

Are PSF Marketing and Business Development Functions Stuck in a Rut?

Do PSF fee-earners WANT to Market & Sell?

Increasing Marketing Effectiveness at Professional Firms

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Marketing and Communications Director, New York investment firm

"Thank you so much for your presentation to our LMA group yesterday. I have been a member of the LMA chapter for ten years and can honestly say your presentation was the best one to date. The information was helpful and relevant and even without song and dance, most entertaining."

Eva S. Gill, Marketing and Client Services Manager, Williams Mullen

"Thanks for your contribution. We love publishing great articles on important topics like yours. Keep them coming."

Randle Pollock, Editor, SMPS Marketer, Principal and CMO, WALTER P MOORE

 

 

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