The Integration
Imperative: Erasing Marketing Business
Development Silos- Once and for All -
in Professional Service Firms
By Suzanne C. Lowe
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Especially in today’s
economy, professional service firms need to
compete effectively, maximize financial success,
and deliver the best client services possible.
The Integration Imperative
gives firm leaders and marketers the
insights they need to connect marketing and
business development with all functional areas
of the firm, dramatically boosting their effectiveness
internally and with clients.
"It's the rare book
that's more than a book, but a practical resource
from which you can draw upon on an ongoing basis."
Leo Bottary, Independent Communication
Consultant;
Adjunct Professor, Seton Hall University
“Lowe
has done a great job of capturing the core messages
of why and how marketing and business development
functions within professional services firms
need to be more effectively integrated to drive
revenue and market share results.”
Russ Molinar
Director, Global Markets,
Ernst & Young LLP
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