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Expertise Marketing celebrates 20 years

Expertise Marketing just turned 20 years old! This milestone is worthy of celebration and reflection. I’m proud that I ran the business as a business, instead of just a Suzanne Lowe lifestyle choice. That meant being objective about successes and/or failures. It also meant running the business through a service portfolio. What revenue streams and

Suzanne Lowe’s new YouTube video channel

I've just launched my new YouTube video channel! I'll post periodic 60-90 second videos featuring my observations about the best practices and emerging trends in professional service marketing. To subscribe, click on the "Subscribe" button on the top-right of the video (it will open a new window).   

The Integration Imperative is published!

Even though I've published a book before, it's always a thrill to see a new creation hit the marketplace.  For those of you who have produced a significant piece of intellectual capital like this, it's very satisfying to see it come to fruition. I owe thanks to many people for contributing to The Integration Imperative. Watch

Creating a culture of growth in professional service firms

Here's a link to a podcast on creating a culture of growth in professional services firms, featuring the Q&A section of a webinar I led recently for RainToday. The podcast (appx. 9 minutes) covers these questions: How can firms involve new-hires in marketing and sales? How can business developers help with their firm's marketing? How can firms motivate

The Expert’s Edge

My ideas on successful business practices for professional service firms are prominently featured in a new book just out from McGraw Hill The Expert's Edge: Become the Go-To Authority People Turn to Every Time written by my friend and colleague Ken Lizotte, Chief Imaginative Officer (CIO) of emerson consulting group inc. Ken’s book explores how

Leads e-book is a Winner

Congratulations to RainToday for winning a Gold Medal from Marketing Sherpa for best B2B Opt-In Email Campaign. (I wrote about contributing an article to this report.)'s winning campaign was constructed around a special report, co-written by 10 experts in B2B lead generation titled, The One Piece of Advice You Can't Generate Leads Without, From

I’m at the February 2008 Carnival of Trust

My friend Charles Green is using the blog carnival concept (a collection of blog posts that are deemed worthy of a blogger's chosen theme; I think Charlie started his Carnival of Trust in 2006.)  The theme for the Carnival of Trust is a demonstration of business trust.  Each month, the (rotating) host selects the Top

From “Out of the Box” to “Zero Gravity” Thinking

I'm humbled to be mentioned as being a valuable non-lawyer resource for lawyers by Patrick McKenna.   In his December 30, 2007 post # 271, McKenna cites me among a number of other professional service bloggers who "will break some windows and let in some fresh air."   Amy Campbell picked up McKenna's post, and cites