Professional services pricing

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Pricing strategy in professional services marketing

My new video addresses the increasing importance of pricing strategy in the professional services arena. The tradition -- prices being developed by a handful of professional service partners -- no longer affords an effective competitive advantage. That’s why mid-level marketers considered the Pricing Strategy module to be one of the most valuable subjects offered in the first cohort of


. . . or maybe not. Last week I was a panel moderator of chief marketing officers at the 16th annual Marketing Partner Forum. This well-respected conference is targeted to senior-most marketing officers and partners at law firms. In my session, CMOs discussed their work to increase the effectiveness of marketing and business development, and their "doing

RainToday’s pricing research

The folks at asked me to share my thoughts on their new series of research reports on pricing.  The studies are targeted to five specific sectors: consulting; marketing, advertising and PR; architecture, engineering and construction; legal services; and accounting and financial services.  My one-word reaction:  HURRAY! Pricing has been a too-mysterious subject for as