Professional services marketing technology

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Expertise Marketing has a new website

Check out our new video about Expertise Marketing's refreshed website. Our site is now mobile friendly and features a responsive design. It will still offer a diagnostic on the structural and cultural barriers that impede internal integration to grow a professional and B2B services enterprise. It will still offer Suzanne Lowe’s YouTube channel videos. It will still

A five-year cycle for marketing technologies

Marketing technology in the professional services arena appears to be on a five-year evolutionary cycle.  We looked at four areas: CRM, marketing automation, contacts management and brands.  In CRM, marketers now have options for cloud-based services that they didn't have five years ago, when most CRM Systems were housed on hard drives and local servers.

What’s next in marketing technology for professional services

In my newest video, I discuss digital marketing, which will be one of the modules at the 2014-15 Professional Services Leadership Initiative at the Robert H. Smith School of Business.     Professional service marketers have made significant strides in four areas of marketing technology. First, they have embraced social media channels for thought leadership

Social Networking and Professional Services: an oxymoron? Part 6 of 6

Here's Part Six of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: What are your predictions for the way the professional services will or will not embrace social networking and its byproduct, social media? Gilchrist: You have a fundamental change in the way people prefer

Social Networking and Professional Services: an oxymoron? Part 5 of 6

Here’s Part Five of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: In many professions, there is almost a procurement mentality, where potential clients issue RFPs and firms respond.  Will social networking change the way professional or business-to-business services are purchased? Fisher:  It doesn't have

Social Networking and Professional Services: an oxymoron? Part 4 of 6

Here’s Part Four of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: Professional service firms are very client-oriented.  But in order for this social networking paradigm shift to occur, it's got to be the client of the professional service firms who wants to work differently,

Social Networking and Professional Services: an oxymoron? Part 3 of 6

Here’s Part Three of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: When do you think the business world is going to "get it" about social networking, and what will it take?  Do you know of any good examples of social networking from the professions?

Social Networking and Professional Services: an oxymoron? Part 2 of 6

Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced a strategy of social networking, or do you think they

Social Networking and Professional Services: an oxymoron? Part 1 of 6

Many of my readers know I publish a newsletter called The Marketplace Master™ as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to Win. The focus of my May 2007 issue was social networking -- arguably the strategic springboard for professional service firms’ embrace of social media – blogging, podcasts and

Grill Debbie Weil about blogging

Many professional service firm marketers and managers are on the fence about the value of blogging for their businesses.  Take a look at Debbie Weil's blog post inviting people to grill her during her September 20 teleconference about the rationale for blogging.  Now that's bold.  (Weil is the author of "The Corporate Blogging Book.")