Professional services international marketing

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PwC marketers praise the 2015 Professional Services Leadership Initiative #PSLI @SmithSchool

High performing marketers from PwC talk together about the benefits they received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These include making connections, access to leadership, and building relationships.    The PSLI is a unique executive development program for high-performance marketers and managers. It is targeted to globally prominent professional and

Three trends in 2014 for professional services branding

One of the modules in our upcoming November 2014 Professional Services Leadership Initiative will be Global Branding. Check out my newest video about three trends I observe about professional services branding for 2014.   The first trend is the way brands are impacted by technology. Increasingly, professional service firms must manage the consistency between the digital and

Professional service marketing in Asia

It's a sign that a sector is maturing when someone begins to study and write about it -- in this case, professional services. It's a better sign when someone looks at that sector by geography -- in this case, Asia.  But it's an even stronger sign of the significance of the sector when someone begins to look

Globalization and the Power of Intention

Most U.S. based professional service firms are working hard to gain a competitive foothold in the increasingly global economy.  Every meeting I attend has some discussion about making breakthrough moves in China or India.  But often I feel that the frame of reference is still deeply American.   Everyone knows they need a new reference-point, but