Expertise Marketing just turned 20 years old! This milestone is worthy of celebration and reflection. I’m proud that I ran the business as a business, instead of just a Suzanne Lowe lifestyle choice. That meant being objective about successes and/or failures. It also meant running the business through a service portfolio. What revenue streams and
I am slowly returning to action after my daughter's death a month ago. It's hard, but good, to work with my wonderful clients and colleagues. So, yes -- I am grieving -- but also grateful. I co-authored this article this summer, with Diane Schmalensee from Schmalensee Partners. It's just out now, in the latest issue
I just realized my company, Expertise Marketing, celebrated its 15 year anniversary on January 1. Just for the heck of it, I decided to take a look at where I've been. There's a lot about which I can be proud. I've worked with more than 170 separate clients, from global enterprises to start-ups and individual practitioners.
For this post, I'd like to talk about how our personal journeys shape our professional legacies. To know where you are going, I think, it helps to have perspective about where you came from. Most of us don't have to look too far. But for me, having lost my Dad when I was young (he died when I was
Over the holidays, when I was on vacation, I was gratified to be recognized as one of the top gurus in professional services (and the only woman on the list). (Thank you, Ian Brodie!) First on Brodie's list (with great justification) was David Maister, who this week announcedhis well-deserved retirement. Brodie said his criteria were "most
A few days ago, I posted a long thank-you list, expressing my gratitude to people who helped me with my new book, The Integration Imperative. Buried in that list was Patrick McKenna, who deserves a special nod for his early enthusiasm for my work, encouragement to forge ahead and incredible network of senior-level professional service
I'm getting many compliments about having just published The Integration Imperative. But I couldn't have done it without the help of so many people! Such as.... My 2006 co-authored study advisors: In 2006 I co-published with Larry Bodine the findings of a significant research project, "Increasing Marketing Effectiveness at Professional Firms." Larry’s enthusiasm and generosity helped create a viable springboard
My blog has been silent for a few weeks. I might as well confess now that I had hoped to be more active, but my second rotator cuff surgery of the year has sidelined me. Unfortunately, this time it was my right shoulder, my dominant side, and I have learned voice recognition software in order