Monthly Archives: March 2015

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A five-year cycle for marketing technologies

Marketing technology in the professional services arena appears to be on a five-year evolutionary cycle.  We looked at four areas: CRM, marketing automation, contacts management and brands.  In CRM, marketers now have options for cloud-based services that they didn't have five years ago, when most CRM Systems were housed on hard drives and local servers.

The power of the pilot

The Professional Services Leadership Initiative #PSLI, held for the second year in a row at the R. H. Smith School of Business @SmithSchool, concluded last week. More than twenty marketing managers from around the world presented their Action Learning Projects to their senior executives. The projects focused on: integrating marketing with selling; using market research