Monthly Archives: May 2013

A curriculum for a services marketing leadership development pilot

In my last post, I talked about the uniqueness of the Professional Services Leadership Initiative (PSLI) pilot as it has been conceived by me and my collaborators, the Center for Excellence in Service and the Office of Executive Programs of the RH Smith School of Business. Here are the services marketing leadership development modules that we

The PSLI’s uniqueness: cross-sector and non-competitive learning

In my last post, I summarized the mission of the new Professional Services Leadership Initiative (PSLI) pilot program that I will help launch this fall with the Center for Excellence in Service and Executive Education at the RH Smith School of Business. The thrust of this new pilot is to help services marketers increase their