Monthly Archives: January 2013


It’s time to grow cross-sector skills for professional services marketers

The title of this HBR blog post caught my eye. "We wait too long to train our leaders." Author Jack Zenger says companies allow the establishment of "bad habits" when they expect their supervisors to lead without adequate training. He says, "Practicing anything mildly important, like say skiing or golf, without training is inadvisable. The