Monthly Archives: December 2009

Home/2009/December

PSF marketers’ best weapons for leading change? Facts and Data!

During my two weeks of moderating a discussion about the future of law firm marketing on Martindale-Hubbell Connected, I posed a survey question: "What is the most difficult barrier you face in leading autonomous professionals to accept forward-thinking M & BD changes?" Although we did not have an overwhelming response, the results support what many

Are law firms responding to the marketplace?

Two weeks ago, I re-opened two polls to participants of Martindale-Hubbell Connected. Because we only received a few replies, I aggregated the results from those we collected at the 2009 Marketing Partner Forum. Here is a chart featuring the results from seventeen respondents to the "Barriers to Marketing and Business Development Effectiveness" poll.  There were four choices. Two

More evidence: marketing and sales are disconnected

I just read the summary of findings from a recent ITSMA study on sales enablement in B2B technology companies. They wrote: . . . of the companies we surveyed, just 16% have shared metrics between sales and marketing. Worse, only 25% of companies said that their marketing and sales groups even have an understanding of each

Join our discussion on the future of legal marketing

I'm continuing to moderate a discussion on the future of legal marketing at the new Martindale-Hubbell Connected online community. I've just posted four parts of a discussion I started last week with my esteemed friend Bruce Marcus. Take a look below, then add your voice to the Martindale-Hubbell Connected discussion.  (If you haven't registered for this closed community, just follow

The courage to restructure

My discussion this week -- at the new Martindale-Hubbell Connected online community -- is on the future of law firm marketing. In my new book, The Integration Imperative, I made several points that the future competitive success for a law firm -- or any professional service firm -- will require management changes in a truly systemic

The future of law firm marketing? Change!

I'm continuing to moderate a discussion on the future of legal marketing at the new Martindale-Hubbell Connected online community. Take a look at my second post, focusing on how marketers and business developers can lead autonomous professionals toward future-oriented changes.  As a way to stimulate discussion, I opened up our online poll about the barriers that exist when trying to

Join my “effectiveness” discussion on Martindale-Hubbell Connected

This week, I'm moderating a discussion on the future of legal marketing at the new Martindale-Hubbell Connected online community. Take a look at my first post, focusing on the critical issue of improving marketing and selling effectiveness. As a way to start the discussion, I opened up our online poll about the barriers to professional