Monthly Archives: September 2009


Educating Business

Kudos to The Economist for launching one of its latest on-line channels, Business Education. In my book The Integration Imperative, I make a big deal about the lagging I see in business schools' adoption of new curricula, especially where it relates to professional service marketing and professional service firm management. Too many still rely on product-based models, when the

Sales and Marketing: working as equals!

B2B marketers, take a look at the August 2009 CMO Survey, published by Duke University's Fuqua School of Business and The American Marketing Association. I'll bet the results to-date are heavily weighted toward B2C companies. But over time, as the study becomes more well known to B2B companies, and if the study's lead researcher Professor Christine Moorman keeps splitting out