About 18 months ago, Ford Harding and I had a "fight." Well, we agreed to disagree in public, in advance. Our disagreement was real; it was our bickering that was trumped up. Once we got started, we both got into it with spirit and good humor, and had fun doing it. We were hoping we could stimulate
In my “Big Question #2” post, I asked my blog readers who should start leading forward-thinking change first – the practitioners or the marketing/BD professionals? The question pertains to an audience survey I posed at a law firm annual conference recently; it relates to the notion that marketing and business development professionals sometimes experience challenges
I've posted a few times here and here about the first of two audience polling questions on the biggest barriers to improving marketing and BD effectiveness. I introduced these questions at a recent panel discussion featuring CMOs at an annual conference of law firm senior marketers and marketing partners. I’d estimate there were more than 150 people in our session.
There's a solid piece about this issue in today's WSJ. Especially since PSF marketers are working with practitioners whose intellectual capital is the product! If they're depressed, it becomes doubly hard to motivate them to face the market. And if it's marketers who are laid off, it's no surprise if the remaining marketing team members have
In my “Big Question #1” post, I asked my blog readers to tell me which PSF marketing and business development effectiveness barrier(s) they’d address first if they were their firm’s executive managers. Here’s the conference's polling results, in case you missed it. None/Not enough measurement of programs or people = 25% None/Not enough incentives and
Recently I moderated a panel discussion of CMOs at an annual conference of law firm senior marketers and marketing partners. We surveyed the 150+ attendees on the following question: What is the most difficult barrier your firm faces in improving Marketing and Business Development effectiveness? Their answers spoke volumes! None/Not enough measurement of programs or people =