Monthly Archives: December 2008


He or She?

I just received the most marvelous feedback from one of the readers of my monthly news letter, The Marketplace Master. It was a very thoughtful observation about one of my previous columns, in which the reader felt I had unfairly stereotyped female marketers. This commentor said: "By stereotyping women to marketing or PR (or anything),

The Accountability Conundrum

I am riveted by the latest news on yet another politician found brazenly ignoring the fundamental purpose of his job. At what point do people lose their sense of accountability?  It's not only an enormous question for government; it's a huge question for business. (Just ask the CEOs of the big three US automakers.) I've spent the last year exploring,