Monthly Archives: April 2008

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PSF Marketing/Business Development Integration – Does it Benefit Clients?

I’m hoping you can help with the fourth and final one-minute survey for my upcoming book The Integration Imperative™: Erasing Marketing and Business Development Silos - Once and for All - in Professional Service Firms. The title of this survey is "PSF Marketing/Business Development Integration – Does it Benefit Clients?" Our study findings, and those

How Well do PSF Marketing and BD Work with Other Functions?

The findings from the third of our four mini-surveys dedicated to my upcoming book, The Integration Imperative, are now available here.  In this mini-survey, we asked PSFs how well they are doing at creating formal working relationships between Marketing, Business Development and other operational functions like HR, IT, Finance, Legal and more. On this issue,

Rainmaker, Rainmaker, Make me Some Rain

My friend Ford Harding recently asked me to review the newly published second edition of his classic book, “Rain Making: Attract New Clients No Matter What Your Field.”  At the time of his request, I thought:  “Geez, I hold Ford in high regard, but how am I ever going to find the time to squeeze