Monthly Archives: March 2008

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Marketing and Business Development Collaboration with Other Functions

I'm conducting another one-minute survey for my upcoming book. The title of this survey is "How well do Marketing and Business Development work with other operations, like Finance, IT, HR, Legal and more?" Increasingly, professional service firms’ (PSF) Marketing / BD leaders seek ways to add new value by partnering with their colleagues in HR,

Are PSF Marketing and BD Functions Stuck in a Rut?

The findings from the second of our four mini-surveys dedicated to my upcoming book, The Integration ImperativeTM, are now available here.  These findings highlight a critical concern for PSFs that are working to evolve their Marketing and Business Development functions: the need to better balance cultural initiatives with formal structural changes.  It appears -- at

The Expert’s Edge

My ideas on successful business practices for professional service firms are prominently featured in a new book just out from McGraw Hill The Expert's Edge: Become the Go-To Authority People Turn to Every Time written by my friend and colleague Ken Lizotte, Chief Imaginative Officer (CIO) of emerson consulting group inc. Ken’s book explores how

Leads e-book is a Winner

Congratulations to RainToday for winning a Gold Medal from Marketing Sherpa for best B2B Opt-In Email Campaign. (I wrote about contributing an article to this report.) RainToday.com's winning campaign was constructed around a special report, co-written by 10 experts in B2B lead generation titled, The One Piece of Advice You Can't Generate Leads Without, From