Monthly Archives: September 2007

Home/2007/September

I’m tracking others’ insights – on Pricing and Value Propositions

I've been watching Chris Marston's blog.  At first glance, it appears he's just one more of many law-firm-management commentators.   But take a closer look.  For you non-law-firm professional service marketing leaders, Marston is one of the few who talks about PRICING and VALUE for clients.  I love his comments on his late-summer post on the

I’m tracking others’ insights – on Innovation

I've been watching how other bloggers address topics that I think are critical to the marketplace leadership of professional service firms.  Take a look at what I found recently, followed by my own remarks.  High-fives to Michelle Golden, whose blog mostly focuses on law and accounting firm marketing, for providing a close look at how

I’m tracking others’ insights – on Value Propositions and Differentiation

A tip of my hat to Brian Sommer for his Services Safari blog, which has a focus on "improving professional services."  He's got three great posts that all address the links between a firm's distinctiveness, client-perceived value, competitive advantage, and targeted marketplace focus.   Each one has a unique angle: Resurgence in Big 8 - Sommer

Here’s why marketers leave their professional firms

One of my consulting-firm senior Marketing friends has just lost another marketing director.  She asked me to put the word out to my network that her firm is looking to replace this person.  She attached the position description.   It asks for MBA-credentialed pros who have 10-12 years of experience.  Let's leave aside for a moment

I’m tracking others’ insights – on Marketing Roles

Here's a roundup of some important insights I've found on others' blogs, with my remarks about why you should read their posts.  These posts are about the evolving role of Marketing. Check out Bruce MacEwen's blog about a McKinsey article on the evolving role of the CMO.  MacEwen adds his observations to a discussion I've

I’m tracking others’ insights — on Economics

Here's a roundup of some important insights I've found on others' blogs, with my remarks about why you should read their posts.  These posts are about economics, which is a terribly under-considered subject in the professional services arena. Knowledge Management Yesterday and Today -- Bruce MacEwen, writing in his Adam Smith Esq blog, has recently

In a snit: Are we getting stuck with the dirty work?

I'm having a tiff with Ford Harding, the rainmaker guru to professional service firms.  He wrote a blog post, claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they inevitably sink to performing the least strategic function --