Monthly Archives: August 2007

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Book-title Envy

I stumbled across the best book title I've seen lately:  Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Random House, 2005), by Nassim Nicholas Taleb.    The clever title is also supported by some incredibly smart chapter headers and subtitles.  Examples: "If You're So Rich, Why Aren't You Smart?",

My “One Piece of Advice” for RainToday readers

I took it as a special challenge to respond to RainToday's request that I submit a piece for its latest complimentary e-book, The One Piece of Advice You Can't Generate Leads Without.  You know, for a consultant who loves stretching my intellectual capital, it's hard to simply give "one piece of advice."    I've already

What should be expected of “marketing experts”? Part VIII

Earlier this spring, I blogged about the relationship of expertise to marketing leadership (here, and here, for example).  With little effort, I was able to outline at least seven areas in which a senior marketer must demonstrate deep competence in order to be considered a true professional services marketing "expert." Today, I heard about another

Lonely on LinkedIn

Has any professional service practitioner gained value from participation in the social networking website LinkedIn?  I admit I've gone hot and cold on this site since I became a LinkedIn participant more than two years ago.  At first, I was invited to link by business associates and professionals that I knew.  It's easy to click