Monthly Archives: June 2007

Home/2007/June

Social Networking and Professional Services: an oxymoron? Part 6 of 6

Here's Part Six of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: What are your predictions for the way the professional services will or will not embrace social networking and its byproduct, social media? Gilchrist: You have a fundamental change in the way people prefer

Social Networking and Professional Services: an oxymoron? Part 5 of 6

Here’s Part Five of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: In many professions, there is almost a procurement mentality, where potential clients issue RFPs and firms respond.  Will social networking change the way professional or business-to-business services are purchased? Fisher:  It doesn't have

Social Networking and Professional Services: an oxymoron? Part 4 of 6

Here’s Part Four of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: Professional service firms are very client-oriented.  But in order for this social networking paradigm shift to occur, it's got to be the client of the professional service firms who wants to work differently,

Social Networking and Professional Services: an oxymoron? Part 3 of 6

Here’s Part Three of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: When do you think the business world is going to "get it" about social networking, and what will it take?  Do you know of any good examples of social networking from the professions?

Social Networking and Professional Services: an oxymoron? Part 2 of 6

Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced a strategy of social networking, or do you think they

Social Networking and Professional Services: an oxymoron? Part 1 of 6

Many of my readers know I publish a newsletter called The Marketplace Master™ as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to Win. The focus of my May 2007 issue was social networking -- arguably the strategic springboard for professional service firms’ embrace of social media – blogging, podcasts and

Question the status quo!

I think I'm a misfit -- and a pretty successful one.  I've always been an early adopter of new ideas.  It hasn't always been a smooth ride, but I have throughly enjoyed my consulting career in which I prod, nudge and encourage my clients to move toward tomorrow's marketplace leadership.  Most mornings, I wake up

Heavy lifting: Leading a firm toward new marketing strategies

I'm reminded almost daily about how hard it is for organizations to change, even when doing so means making people's lives better, and yet how important it is that they just START somewhere on the road toward competitive effectiveness.  I've written that even small steps can start professional service firms on a journey toward great