Monthly Archives: May 2007

Be VERY Afraid . . . NOT!

June's Fast Company magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories.  This one is called "The Most Dangerous Job in Business."  Of course, according to Fast Company, citing a survey by respected executive search firm SpencerStuart, it's the Chief Marketing Officer.  The piece breathlessly stokes fear with comments like "the new reality

Pay attention to anomalies and other nuggets from a conference

I went to a conference on Measuring Innovation Performance yesterday.  It was the first time in too long that I was an attendee, not a speaker, and so I enjoyed myself immensely.  Some of the content related to classic business strategy, some to differentiation.  Some of the best nuggets related to professional service firms (PSF)